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 Selling Your Own Home 

Before you consider selling your house on your own, ask yourself if you will have the time needed -- even if you just cover the basics. The basics include...

Completing an extensive research of local market conditions, including:

  • The listing and selling price of all houses in your area for the last six months;
  • The listing price of houses currently on the market, and;
  • The listing prices of houses that were on the market but did not sell.
    Tips: Begin your research on the Internet. Follow up by visiting the county tax records office to determine the selling prices of houses.

Putting together a marketing plan. 

  • How will you market your house to real estate agents? Most buyers use a real estate agent, so marketing to real estate agents is essential. At a minimum, you'll want to send a letter and sales flyer to all real estate agents within a 30 mile radius.
  • How much money can you afford to devote to advertising? Call the local newspapers to determine how much it advertisements will cost. You'll want to run daily and Sunday ads in the newspapers.
  • Who will create your sales flyers? Buyers expect fact sheets to take with them when they drive by or tour a house for sale.
  • Where will you place signage? In addition to your front yard, would signage be appropriate in areas leading into your neighborhood?
  • How will potential buyers find information about your house on the Internet? You'll want potential buyers who begin their house shopping on the Internet to find your house. Be sure to build a website to help sell your house.
  • Who will take inquiry calls and schedule appointments? You'll want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible -- even the same day.
    Tips: Ask newspapers for a discounted advertising rate for multiple placements. Be sure to check with local officials to determine whether any restrictions exist on where you place signs.

Confirming that the potential buyer has pre-qualified for a mortgage loan.

  • If the buyer is paying cash, confirm that they have the necessary resources.
  • If the purchase is contingent on the buyer selling his or her own house, confirm that the buyer's house is on the market. (You also may want to determine how long the buyer's house has been on the market.)

Handling Negotiations, Contracts and Closings

  • Are you prepared to negotiate the contract?
  • Do you know the legal responsibilities of the seller in your area?
  • Who will write the contract? Will you need to hire an attorney? If so, what attorney's fees will you incur?
    Tips: In addition to the sales contract, you'll need to complete a Seller's Disclosure and a Lead Based Paint Disclosure.
Selling Your Own Home

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